ShopperClicks PRO is the easy way to manage PPC and PCI advertising campaigns. We’ll drive targeted visitors to your site while focusing on increasing your ROI.

+ Target Visitors to Increase Sales…

Having a successful e-commerce website starts with one thing…Visitors! It doesn’t matter what you sell, how much you charge for it, or how pretty your product pictures are -- without traffic to the store, you simply will not generate sales. Success on the Internet is directly related to the traffic your site receives because each visitor is a potential shopper. PointShop’s ShopperClicksPRO program is designed to help you manage your Pay Per Click (PPC) or Pay For Inclusion (PCI) marketing programs on the most popular advertising engines including Google Adwords, Overture, Kanoodle, FindWhat, Looksmart, and more.

+ How It Works:

We’ll work with you to identify your target keywords and best selling or most profitable products. Then we’ll help you set a monthly ad budget and target ROI for your campaign. We’ll write the creative ads to be displayed on the various websites where your ads will be seen, and we’ll add special tracking links to each ad so we can provide you with a monthly report showing you exactly how much you spent for each keyword and how many sales you generated from that term. Regular account monitoring and weekly maintenance will ensure that high-performing terms continue to perform, and terms that don’t achieve the desired ROI are refined or cancelled. If you’ve been looking for an easy way to manage your keyword buying, this is it!

+ Pricing Based on Your Campaigns:

To make campaign management cost-effective, pricing is based on the greater of the number of keywords being managed each month or the total amount spent with the search engines each month. Programs are totally customized to meet your needs, and focus on Return on Investment to make sure you get the most from your advertising.

+ What Do You Get?

1. PPC Consultation: We will speak with you directly to determine the nature of your web site, and your goals for your PPC campaign. We also like to discuss with you the process involved in implementing the campaign, and the timeline. We answer any questions you may have and set a plan for moving forward.
2. Web Site Analysis: If you already have a live site, we will analyze it to determine its strengths and weakness, and suggest areas to focus on and areas for improvement. If your site is still in development, we can make suggestions and offer advice related to landing page and conversion optimization.
3. Keyword Research: Choosing the right keywords for your campaign is crucial. Our market research focuses on search volume, competition, and relevance in order to determine the best path to a successful PPC marketing campaign.
4. Ad Creation: We write unique and effective ads in order to entice searchers and drive qualified traffic to your site. Also, we write several variations, and use multiple approaches when creating ads. This helps keep content fresh to avoid “user-fatigue”, and also allows us to test and expand your campaign performance on a continual basis.
5. Landing Page Identification: Once a user clicks on your ad, they spend an average of 3 seconds deciding if they want to proceed or go somewhere else. Making sure they land on the right page is crucial for converting a visitor. We identify the best possible landing pages for each keyword and direct traffic to those pages, in order to maximize the effectiveness of your campaign.
6. Campaign Implementation: We will submit all the ads, keyword bids, and tracking mechanisms necessary to get your PPC campaign up and running. We will also set campaign goals, establish the budget and numerous other settings, including geo-targeting, ad placement, day parting, and more.
7. Campaign Monitoring & Performance Tracking: Constant monitoring of your campaign, by both the latest software and trained certified PPC Specialists, is implemented to insure proper bid management and position maintenance. We track the performance of your campaign and use the data to make on-the-fly bidding adjustments several times a day in order to get the most out of your budget.
8. Campaign Testing & Management: Every campaign requires A/B testing to determine what achieves the best results, and management updates to implement the most effective strategies. We will constantly be receiving performance data on your campaign, and will be using it to improve and grow your campaign by adding to, removing, or making adjustments to ad copy, bid ranges, keyword lists, and landing targets.
9. Monthly Performance Reporting: Each month, you will receive a PPC Campaign Report breaking down in detail each keyword’s spend, clicks, conversions, ROI and more.