Search Engine Positioning Affects
Traffic to Your Site

Search engine positioning is the web marketing term for where your website appears when a user searches for a product or service you provide. There are three ways to be found on the search engines:

Natural, or free, listings that can be enhanced thru Search Engine Optimization (SEO). This is the most common method of search engine placement. There is no way to guarantee placement in this type of search result.
Pay Per Inclusion (PPI) listings, which are ad spots that can be purchased with most of the search engines – typically at the top of the page. Charges are assessed just for the listing, regardless of whether or not a visitor clicks on your advertisement.
Pay Per Click (PPC) listings, which are ad spots that can be purchased with most of the search engines – typically along the rail. Charges are assessed via pre-determined bids when a visitor clicks on your advertisement.

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Grow your online business with Point&Shop Merchant Solutions

Contact 866.994.SHOP x103 or ahicks@pointshop.com for more information or to get started.

PRO PPC Key Benefits

	Target visitors looking for your products, bringing them to your website to shop online .............................................
	Easily manage your PPC and PCI advertising campaigns .............................................
	Ensure you’re bidding on the right keywords and not overspending .............................................
	Increase your advertising ROI (return on investment) to save money .............................................
	Oversee our efforts with detailed monthly reporting .............................................

PRO PPC Rates

	Setup Fee: $200
	Monthly Fees: $50 + 10% of advertising buy

PRO SEO Key Benefits

	Target visitors looking for your products, bringing them to your website to shop online .............................................
	Easily manage your PPC and PCI advertising campaigns .............................................
	Ensure you’re bidding on the right keywords and not overspending .............................................
	Increase your advertising ROI (return on investment) to save money .............................................
	Oversee our efforts with detailed monthly reporting .............................................

PRO PPC Rates

	Setup Fee: NONE
	Monthly Fees:
	3 Month Program: $75-$199/month Maintenance Plans: $25-50/month

Email Marketing Key Benefits

	Reach out to your past customers with detailed newsletters, including product images. Past customers are your easiest target audience .............................................
	Immediate return on your investment. No waiting for long-term results .............................................
	Promote new products &, specials, offering them valuable information that they cannot get from a search engine .............................................
	Trained professionals familiar with your website and SMC, with a vested interest in your success .............................................
	Make it as easy as possible for the shopper. You find them, so they don't have to find you .............................................

Email Marketing Rates

	Setup Fee: NONE
	Monthly Fees:
	Basic - 1 monthly newsletter: $45/month Premium - 2 monthly newsletters: $80/month Custom Plans: Email ahicks@pointshop.com for more details

Search Engine Positioning AffectsTraffic to Your Site

Search Engine Positioning Affects
Traffic to Your Site